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What Was Cheetos Old Name?

09 May 2023
What Was Cheetos Old Name?

You may know Cheetos as the melt-in-your-mouth snack that is loved by adults and kids alike all over the world, but did you know that Cheetos used to have a different name? It's true - before this popular chip brand took off as we now know it, there was another moniker associated with these crunchy snacks!


In this blog post, you'll learn about what Cheetos original name was, when they changed their branding and why they decided to make that switch. So buckle up into your couch and munch on some of the cheesy goodness while we explore how one of America's favorite snacks has evolved over time.


The Original Cheetos Name 

The popular snack, Cheetos, was not always known by that name. Originally called "Chee-tos" when they were first invented in 1948, the name changed to just "Cheetos" in the 1990s. Created by Charles Elmer Doolin, who also founded Frito-Lay, these cheesy snacks quickly became a fan-favorite. The unique texture and flavor have remained relatively unchanged over the years and continue to be a staple in many households today.

If you're looking to spice things up with your Cheetos snacking experience, try crushing them up and using them as breading for chicken or adding them as a topping for macaroni and cheese. These tasty treats are versatile and delicious!

Before Cheetos, there was Cheese Sticks' failed attempt to become the snack supreme.

The Original Name of Cheetos

Cheetos, originally "Cheetos Cheese Crunchies", was introduced in 1948 by the Frito Company. However, it wasn't until 1965 that the snack was renamed to simply "Cheetos". This name change allowed for easier recognition and marketing of the beloved cheese-flavored snack. Notably, Cheetos have undergone various flavor changes throughout its history, including the introduction of Flamin' Hot Cheetos in 1992.

Pro Tip: Did you know that Cheetos are one of the most popular snacks in America and have even inspired multiple fashion collaborations? If you thought Cheetos couldn't get any cheesier, wait till you hear what their old name was.

Change of Name

The former epithet of Cheetos

Cheetos were once known by a different name. Originally called 'Chee-tos,' the snack had a name change in the mid-90s to the current 'Cheetos.' The transition was made as part of an overall rebranding and marketing effort by parent company Frito-Lay.

Today, Cheetos are one of the most popular snack foods globally, with numerous flavors and varieties available.

Pro Tip: Understanding the history and evolution of a brand can provide valuable insight into its current identity and market position.

Fun fact: Cheetos are so popular that even Bigfoot is rumored to have a secret stash.

Popularity of Cheetos

Cheetos has become a renowned name in the snack industry, with its popularity rising steadily over time. Its distinct flavor and crunchiness have garnered a vast customer base, making it a versatile snack option for many occasions. From movie nights to road trips, Cheetos are loved by people of all ages worldwide.

The iconic orange-colored snack was first introduced with the name "Chee-tos" in 1948 by Charles Elmer Doolin. However, before being acquired by Frito-Lay in 1965, it went through several name changes like "Fritos Corn Chips with Cheese," "CHEETOS Cheese Flavored Snacks," and even briefly known as "CHEESE TRICKS." Despite the various rebranding attempts, the product's unique identity remained intact and continued to gain popularity amongst consumers.

What sets Cheetos apart is their innovative approach to create new flavors and product lines continuously. With its expanding range of flavors like jalapeño cheddar and flamin' hot Cheetos, the brand has managed to stay relevant in an ever-changing consumer market. Besides, Cheetos continues to collaborate with other companies like Burger King and KFC to explore new avenues.

To enjoy the smacking goodness of Cheetos is an experience one cannot miss out on. Go grab yourself a pack of your favorite flavor today!

Despite its cheesy origins, one thing is certain - we'll always be cuckoo for Cheetos, no matter what name it goes by.


Cheetos, originally called "Chee-tos," were created in 1948 by Charles Elmer Doolin. He developed a method for frying cheese that resulted in puffy, crunchy snacks that quickly became popular. The name was later changed to "Cheetos" in the 1970s to better reflect their cheesy flavor. Interestingly, despite the name change, Cheetos remained one of America's favorite snacks and are still enjoyed today.

If you're a fan of cheesy snacks, you may find it interesting to know that Cheetos' original name was Chee-tos. The snack's creator, Charles Elmer Doolin, developed the technique for making these puffy treats in 1948. Though the name was changed to reflect their cheesy goodness in the 1970s, the snack has remained a favorite among Americans to this day.

Cheetos' old name is just one unique detail amongst many about this beloved snack. From its distinct orange hue to its addictive crunchiness, there are reasons why people keep coming back for more. Despite all the options available on grocery store shelves today, Cheetos remain one of America's most beloved and iconic snacks.

Next time you reach for a bag of Cheetos, take a moment to appreciate its history and evolution from Chee-tos to the cheesy treats we know and love today. Don't miss out on indulging in this classic snack time and time again - join legions of fans who can't get enough of these tasty treats!

Frequently Asked Questions

1) What was Cheetos old name?

A: Cheetos' old name was "Chee-tos"

2) Why did they change the name?

A: Frito-Lay (the parent company) changed the name to make it easier to pronounce and to put more emphasis on the "cheese" flavor.

3) When was the name changed?

A: The name was changed in 1998

4) Who came up with the new name?

A: The new name was created by the advertising agency, Goodby Silverstein & Partners.

5) Have Cheetos always been cheesy?

A: Yes, Cheetos have always been a cheese-flavored snack.

6) What other flavors of Cheetos are there?

A: Some other flavors of Cheetos include Flamin' Hot, Flamin' Hot Limon, and Jalapeno Cheddar.

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